Guam, where America’s Day Begins

After moving to Korea, I have been working for a company called Edelman Public Relations, Korea office.  If I was to describe Edelman in a couple of sentences, it would be “Edelman helps build the world’s leading companies and brands by understanding and mastering the ”Relationship Imperative.” As the world’s largest independent public relations firm, Edelman has some 2,700 people and 48 offices. Edelman continues to set the New PR Standard in Korea and the office received both the 2004 and 2005 Edelman ‘Office of the Year’ award.” Anyhow, I represent three clients here in Seoul, Kia Motors for the US/Europe, DBS and Guam Visitors Bureau (GVB).  Yeap, it is challenging to split my body and energy into three different clients and projects but somehow I do it.  Kia and DBS, I think are similar in the sense that I act as their PR consultant to represent them in different parts of the world.  However, GVB is a totally different client.  Unlike any other client in Edelman, we manage their marketing and PR activities at the same time, so you can believe that we have a shiza load of work cut out for the three of us (there are three women including me working representing GVB).   

This past week, I had a chance to visit Guam for a week as a business trip.  We had several issues that we needed to discuss and at the same time I needed to visit Guam, because I have actually never been to Guam.  The thing was how am I going to represent Guam when I don’t know what it is about.  Is it like Hawaii?  Or a Southeast Asian country?  I had no idea, what to expect. 

So to be honest, I was super excited.  Yeap, even though it was on business, I thought I lucked out, going to a vacation destination during the high peak season.  Oh, boy.. was a wrong.  I don’t think I have ever been so tired and exhausted on a business trip before.  Well, Now that I am back from the land where America’s day begins, I would like to share with you guys what I have learned from this little beautiful island. 

August 21, 2007. Others.